November 8-9, 2022
The beneficiaries of the project Promoting Heritage- and Culture-based Experiential Tourism in the Black Sea Basin – PROEXTOUR (BSB1145) are organizing on November 8-9, 2022, in Varna, the International Fair on Heritage and Culture-Based Experiential Tourism.
This international fair focuses on the experience economy as a global trend. The modern consumer requests value-added services – those that stimulate the senses and create memories for a lifetime. Companies from all sectors must deploy their creativity to meet this new demand and offer a top-level experience.
And yet – this is a big challenge for the tourism industry. Small and large operators in it, together and individually, must be able to combine the richness of history with the possibilities of the future, natural resources with digital technologies, and personalization with automation. How can this happen, what techniques and tools can be used and what cooperation can be ensured? In several of the event presentations relating to, the organizers will provide detailed advice.:
- Marketing and promotion of experiences;
- Technologies and innovations for experiential tourism and travel;
- Public policies in support of sustainable tourism;
- Networking and collaboration.
The agenda of the event is available here.
The event can be followed live on the project Facebook page:https://www.facebook.com/PROEXTOUR.